02.20.17
Berlin Packaging, a full-service supplier of plastic, glass, and metal containers and closures, announced its packaging for Infirst Healthcare’s Mylanta antacid received a silver medal in the 2017 PAC Global Leadership Awards. The competition, sponsored by the PAC Packaging Consortium, recognizes packaging that demonstrates exceptional innovation across a full range of disciplines, including structural design, printing, graphics, merchandising and sustainability.
Mylanta liquid, reintroduced to the marketplace after a multi-year hiatus by Infirst Healthcare, required a new interpretation of its iconic bottle. Through its Studio One Eleven design subsidiary, Berlin Packaging solved the challenge posed by Infirst Healthcare with a package that has successfully re-established the popular antacid at retail.
“As one of the best-known names in liquid antacid, Mylanta needed a new package that would modernize the brand for new customers, yet still resonate with the millions of loyal users who once used the product,” says Scott Jost, VP of Innovation & Design at Studio One Eleven.
Berlin Packaging’s solution for Mylanta incorporates several design features that pay homage to the original package while also improving the user experience. The sleek, tapered bottle, realized in an updated teal mint color, is made of soft, flexible HDPE. Indents on both sides provide solid gripping. New to the updated package is a clarified polypropylene dosage cup that snaps over the bottle cap; the cup
Mylanta liquid, reintroduced to the marketplace after a multi-year hiatus by Infirst Healthcare, required a new interpretation of its iconic bottle. Through its Studio One Eleven design subsidiary, Berlin Packaging solved the challenge posed by Infirst Healthcare with a package that has successfully re-established the popular antacid at retail.
“As one of the best-known names in liquid antacid, Mylanta needed a new package that would modernize the brand for new customers, yet still resonate with the millions of loyal users who once used the product,” says Scott Jost, VP of Innovation & Design at Studio One Eleven.
Berlin Packaging’s solution for Mylanta incorporates several design features that pay homage to the original package while also improving the user experience. The sleek, tapered bottle, realized in an updated teal mint color, is made of soft, flexible HDPE. Indents on both sides provide solid gripping. New to the updated package is a clarified polypropylene dosage cup that snaps over the bottle cap; the cup