“The market launch of this new press came at the perfect time for us. Our decision in favor of the Rapida 105 PRO was carried by the confidence that, even without exceeding our investment budget, we would be able to incorporate a number of interesting technical solutions which are otherwise only available in the highly automated Rapida 106.”
The emerging North African markets are characterized by high price sensitivity. As economic prosperity increases, fixed costs increase to a similar extent – and print production is here no exception. When planning long-term investments like a printing press, the technical features and automation must secure competitiveness not only today, but also in the foreseeable future.