01.18.17
At the beginning of 2016, one of the Morocco’s flagship companies – Fleximat S.A. – took delivery of the first medium-format press of the new KBA Rapida 105 PRO series to be installed in Africa. The six-color coater press stands on 450 mm raised foundations to accommodate the higher piles which are typical in packaging printing, and is now producing alongside two further Rapidas in the recently built print center in Mohammedia, approximately 40 km from Casablanca.
“The market launch of this new press came at the perfect time for us. Our decision in favor of the Rapida 105 PRO was carried by the confidence that, even without exceeding our investment budget, we would be able to incorporate a number of interesting technical solutions which are otherwise only available in the highly automated Rapida 106.”
The emerging North African markets are characterized by high price sensitivity. As economic prosperity increases, fixed costs increase to a similar extent – and print production is here no exception. When planning long-term investments like a printing press, the technical features and automation must secure competitiveness not only today, but also in the foreseeable future.
“The market launch of this new press came at the perfect time for us. Our decision in favor of the Rapida 105 PRO was carried by the confidence that, even without exceeding our investment budget, we would be able to incorporate a number of interesting technical solutions which are otherwise only available in the highly automated Rapida 106.”
The emerging North African markets are characterized by high price sensitivity. As economic prosperity increases, fixed costs increase to a similar extent – and print production is here no exception. When planning long-term investments like a printing press, the technical features and automation must secure competitiveness not only today, but also in the foreseeable future.