The topics discussed during the roadshow reflected the market growing demand for better quality products, substrate functionality and process performance as well higher productivity. Extended Color Gamut (ECG) and retortable packaging, in particular, raised a great deal of interest.
“The Colombian flexible packaging and label markets are by far the number one markets in size and growth in Latin America outside Brazil,” said Eric Pavone, business development director of BOBST Business Unit Web-fed. “The good level of press technology installed and entering Latin America in the last few years clearly positions Colombia as a driving market for export despite the current high competition and market difficulties that presently characterize the Latin American market.”
The presentations by BOBST and industry partners AVT, CGS, Coim, DuPont, Esko, Flint Group, Laem and MacDermid had a strong focus on these and other topics and new developments that were unveiled at drupa 2016. The technical aspects of the label and packaging production were complemented by an overview of the Colombian industry given by the president of ANDIGRAF, the Colombian Association of the Graphic Communication Industry, as well as by the speech of Quala’s packaging engineer, who relayed the market needs and trends from the perspective of a brand owner.