“KBA is making a point to attend a variety of trade shows and industry events that allows us to spearhead our message and introduce new press technology to a variety of current and potential customers,” said Mark Hischar, president and CEO of KBA North America. “We’ve greeted commercial printing and packaging attendees at Graph Expo in late September at its new venue in Orlando, FL and connected with our flexography customers at the Flexographic Technical Association in Louisville for its fall conference. Moving forward, we’ll be in attendance at PPC for our packaging customers, at the Digital Packaging Summit for the fast-growing digital packaging market, and heading north to visit with our Canadian base.”
In its new southeast venue, Graph Expo 2016 exceeded KBA’s expectations with printers who were interested in what new technology KBA launched at drupa 2016 in Germany this past May.
KBA used the venue to hold one of Graph Expo’s most anticipated press conferences – a joint presentation from KBA and Xerox to highlight its co-development of the new KBA VariJET 106 Powered by Xerox, a seven-color industrial digital hybrid inkjet/offset press for the folding carton market. This follows a recent announcement to partner with HP to develop the first HP PageWide Web Press T1100S, a 110” wide press for high-volume, digital pre-print applications in the corrugated packaging market.
In early October, three KBA executives attended the one-day conference for the Flexible Packaging Association’s Fall Executive Conference in Chicago where they had the opportunity to meet customers and network with senior management from other flexible packaging firms as well as gain insights into the flexible packaging industry’s current trends and issues.
In mid-October, Eric Frank, KBA SVP of marketing and product management, chaired the fall conference of the Flexographic Technical Association in Louisville, KY. Nearly 350 flexographic printers attended the event under the banner Improving Today…Envisioning Tomorrow. Under its KBA-Flexotecnica division, the firm was able to re-introduce its new Neo XD LR hybrid press that was on display at drupa 2016.
In late October, KBA will be supporting the Paperboard Packaging Council’s fall meeting and leadership conference as a platinum sponsor. KBA is also attending the Digital Packaging Summit 2016 in Ponte Vedra Beach, FL.
For its Canadian customers, KBA will be in attendance at the 11th annual Canadian Printing Awards in which it will have two key personnel at its booth to provide information on new technology that KBA has recently unveiled. KBA is a Gold Sponsor of the Canadian Printing Awards program.