Fifty-seven percent of the managers surveyed considered sustainability to be very important for a company’s innovative power. Among entry-level professionals, it was 62%.
Many companies do not yet fully exploit the potential of sustainability measures. Special action needs to be taken when it comes to developing products that make a contribution to environmental and climate protection across the entire value chain.
“Not only is a sustainable, foresighted perspective needed, but also innovative strength that combines new solutions for resource and climate protection with economic benefits,” said ALTANA CEO Martin Babilas.
Another important factor enabling a company to push ahead sustainability is the sensitization of employees to the issue. According to the study, resource protection and social commitment are so important to about three quarters of entry-level professionals that their choice of employer is also based on these criteria.
“Companies could tap this potential to strengthen their own innovativeness. The key is the consistent promotion of talented employees,” said Babilas.