Murphy will be responsible for further developing the heat transfer (HTL) and in-mold label (IML) markets in North America and expand upon the first steps Xeikon has already taken in delivering solutions for these markets.
Murphy is an industry veteran who has been involved in the packaging industry for more than 30 years and is a specialist in heat transfer, in-mold, shrink sleeve, cut-and-stack and pressure sensitive labels.
“Having been associated and focused with the HTL and IML label industry my entire working career, I see a huge growth potential in digitally printed labels in these two key areas,” Murphy said. “Being involved early on in the printing of heat transfer labels via rotogravure and flexo, I see the advantages digital printing brings with its ability for short print runs, the elimination of up front pre-press costs, the need for sales, marketing and mock up samples and the growing need to have labels quicker to market.
“There is a very high demand for shorter lead times in label production as well as an increase in the amount of variable information the labels need to contain, and digital printing makes that achievable,” he added.
Murphy joins Xeikon from Multi-Color Corporation (formally Graphic Packaging/Smurfit Stone/DI-NA-CAL), where he was the national accounts manager since 1987.
He also served and serves on several industry trade associations, such as Western Packaging Association (WPA), California Packaging Club, Petroleum Packaging Council Board, Beauty Industry West, Plastic Shipping Container Institute, Cal Poly San Luis Obispo Packaging Program Advisory Board and West Pack Tradeshow advisory board. He was WPA Packaging Person of the Year 2001/2002 and California Packaging Club president in 1996 and 2000.