08.11.16
Pulse Roll Label Products Ltd announces the introduction of PureCode, a new laser-markable coating solution for the global label industry, which will be manufactured under license using technology from inline digital printing specialist DataLase.
Pulse Roll Label Products has recently been appointed a licensee of DataLase’s inline digital printing technology for the global label industry and is now DataLase’s preferred narrow web ink partner. The partnership between the two companies combines DataLase’s technology with Pulse Roll Label Products’ specialist narrow web ink and coating expertise.
The development of PureCode addresses the challenges faced by label printers, retailers and brand owners in the quest for premium printed variable data. Initially developed for UV flexographic applications, PureCode is a value-added solution and will be manufactured under DataLase license. Formulated to outperform existing laser-markable products, initial customer trials show that PureCode provides greater product stability, excellent flow properties and helps to achieve a whiter, brighter and cleaner look with higher density marking on the finished label.
The patented DataLase technology uses laser reactive pigments incorporated into a coating, which is applied as a patch using a conventional flexo print process onto the label substrate. A color change reaction is then generated, when the patch is exposed to an inline laser at the point of labeling, packing or filling, resulting in a high definition, premium quality digital finish.
“As DataLase’s preferred narrow web ink partner, we are proud to work with such a like-minded, dynamic and forward thinking company,” said Gary Seward, managing director of Pulse Roll Label Products. “Both companies recognize the significant opportunities that exist in the label market for next generation inline digital printing solutions.”
“The launch of PureCode is in line with our ambitions in the narrow web label market and this is a significant step forward,” Mike Toner, European business development manager at DataLase, added. “Our strategic partnership with Pulse Roll Label Products puts us in a great position to explore global development in other sectors as the number of applications that the technology is being used for increases.”
Pulse Roll Label Products has recently been appointed a licensee of DataLase’s inline digital printing technology for the global label industry and is now DataLase’s preferred narrow web ink partner. The partnership between the two companies combines DataLase’s technology with Pulse Roll Label Products’ specialist narrow web ink and coating expertise.
The development of PureCode addresses the challenges faced by label printers, retailers and brand owners in the quest for premium printed variable data. Initially developed for UV flexographic applications, PureCode is a value-added solution and will be manufactured under DataLase license. Formulated to outperform existing laser-markable products, initial customer trials show that PureCode provides greater product stability, excellent flow properties and helps to achieve a whiter, brighter and cleaner look with higher density marking on the finished label.
The patented DataLase technology uses laser reactive pigments incorporated into a coating, which is applied as a patch using a conventional flexo print process onto the label substrate. A color change reaction is then generated, when the patch is exposed to an inline laser at the point of labeling, packing or filling, resulting in a high definition, premium quality digital finish.
“As DataLase’s preferred narrow web ink partner, we are proud to work with such a like-minded, dynamic and forward thinking company,” said Gary Seward, managing director of Pulse Roll Label Products. “Both companies recognize the significant opportunities that exist in the label market for next generation inline digital printing solutions.”
“The launch of PureCode is in line with our ambitions in the narrow web label market and this is a significant step forward,” Mike Toner, European business development manager at DataLase, added. “Our strategic partnership with Pulse Roll Label Products puts us in a great position to explore global development in other sectors as the number of applications that the technology is being used for increases.”