Representing the most substantial deal in Scodix history, the companies will work closely together to implement the 10 finishing systems – with the full range of Scodix enhancements – strategically across Avery Dennison RBIS’ key production facilities worldwide.
The Scodix presses will be used primarily to enhance customer tags and brand labels. Avery Dennison RBIS has employed two Scodix Ultra Pro systems in their production facilities since 2015.
“Clothing and footwear manufacturers are constantly seeking new solutions that elevate their brands, especially at point-of-purchase,” noted Charlie Brown, head of global innovation, Avery Dennison RBIS. “Using Scodix, we service their evolving demands for greater branding differentiation and personalization, helping them to display their offerings as a more premium product. One of the first customers to preview and adopt our Scodix enhancement option was outdoor apparel leader, The North Face. When we show customers Scodix for the first time, you can feel their energy shift, creating a wow factor.”
By replacing time-consuming and expensive elements of traditional analog practices with more efficient and effective digital solutions, Scodix has made finishing techniques such as embossing, foiling, silk screening more feasible to both service providers and consumers. Currently, Scodix offers nine different enhancement applications.