In the digital area, Fujifilm and Heidelberg celebrate the successful world premiere of Heidelberg Primefire 106 powered by FUJIFILM Inkjet Technology in drupa 2016 and are looking forward to driving further growth of the digital printing market.
The completely new sheetfed production inkjet device is the first commercial offering resulting from the collaboration, establishing a new category for industrial printing applications in the B1 format. The launch at drupa 2016 will be followed by a planned first customer shipment in 2017.
Additional synergies are expected by leveraging sales strengths and global customer service network in each organization. By introducing the new digital system into the graphic arts market Heidelberg and Fujifilm expect respective consumables businesses to benefit as customers focus on sourcing the best performing consumables from partners with strong global reach.
Both companies have complementary expertise, with Fujifilm enjoying deep strengths in material science, core inkjet capability and system development, and Heidelberg’s system design, manufacturing and end-to-end workflow capabilities.
“The great response we are experiencing here during drupa is very exciting. We are now seeing the outcome of our strong partnership resulting in this completely new system design in less than 24 months through our co-development with Heidelberg. This collaboration illustrates the unwavering commitment of Fujifilm to drive innovation from our proven Fujifilm Inkjet Technology as a key element of our strategic direction,” said Komori.
Fujifilm is releasing a new branding campaign ‘FUJIFILM Inkjet Technology’ during drupa to highlight unique strengths in high quality imaging and reliable inkjet printing from state-of-the-art printheads, digital inks and the image optimization technologies.
“Heidelberg’s customers have been waiting for an industrial digital inkjet printing solution to enable both operational excellence and new business models for an expanding set of new applications. This collaboration is a great example of our ‘Simply Smart’ campaign, the launch of Primefire underscores the traction we are getting with our new digital strategy,” said Linzbach.