02.25.16
Canon Solutions America, a wholly owned subsidiary of Canon U.S.A., expanded its strategy of making mid-volume production color accessible to a broader segment of the large format printing market with a new approach to promoting its Océ ColorWave 500 device.
The strategy enables architecture, engineering and construction (AEC) firms who in the past may have considered printing large-format color construction documents to be too expensive, access to a print device that is within their budget from both an acquisition and operational cost perspective.
As the trend of decentralized printing has continued to expand, so too has the need to print more construction documents in color. In the past, color was primarily available at the very low end of the market, consisting of affordable printers that were often lacking in speed, ability to process large files and print on more than just a few types of media.
Canon addressed the needs of this untapped market by repositioning the price of its Océ ColorWave 500 printer, emphasizing its ability to provide instant-dry prints ready for immediate use and flexible media choices including bond, film, waterfast Tyvek, polypropylene and recycled paper without sacrificing quality or productivity.
The printing system generates CAD, GIS and color graphics applications, and produces up to 225 A1/D-size black and white or color prints per hour.
“The repositioning of the Océ ColorWave 500 multifunction system has opened up access for this printer to a whole new market segment, which in the past would not have considered printing large format documents in color,” said John Wirtz, president, Document Solutions.
The strategy enables architecture, engineering and construction (AEC) firms who in the past may have considered printing large-format color construction documents to be too expensive, access to a print device that is within their budget from both an acquisition and operational cost perspective.
As the trend of decentralized printing has continued to expand, so too has the need to print more construction documents in color. In the past, color was primarily available at the very low end of the market, consisting of affordable printers that were often lacking in speed, ability to process large files and print on more than just a few types of media.
Canon addressed the needs of this untapped market by repositioning the price of its Océ ColorWave 500 printer, emphasizing its ability to provide instant-dry prints ready for immediate use and flexible media choices including bond, film, waterfast Tyvek, polypropylene and recycled paper without sacrificing quality or productivity.
The printing system generates CAD, GIS and color graphics applications, and produces up to 225 A1/D-size black and white or color prints per hour.
“The repositioning of the Océ ColorWave 500 multifunction system has opened up access for this printer to a whole new market segment, which in the past would not have considered printing large format documents in color,” said John Wirtz, president, Document Solutions.