Digital printing is the fastest growing process in packaging with a projected annual growth rate of 17% and is expected to be worth $19 billion by 2019. Digital packaging solutions now also enable cost-effective short-runs and unlock the ability to make every box different.
“Converters and brands alike need to create more targeted, effective packaging while reducing costs,” said Eric Wiesner, general manager, PageWide Web Press (PWP) division, HP Inc. “HP Inc. and KBA have combined forces to bring the world’s most productive press to market, offering more value to high-end converters with the efficiencies of pre-print and digital in one press.”
DS Smith Packaging is the first customer to install the HP T1100S. It delivers significantly higher productivity and production flexibility than traditional analog technology especially when it comes to small and mid-sized runs, and thanks to its high level of productivity of over 30,000m² printed per hour it can also be implemented economically for large runs.
“Our co-development with HP has resulted in the first digital machine able to print at the speed and width we need for high-volume corrugated production” said Stefano Rossi, CEO, DS Smith Packaging Division. “It will provide our customers with unprecedented short-run flexibility and quality consistency.”
While current analog printing technology prints multiple copies of one box design in a more or less large number and all of the boxes look the same and are the same size, the HP PageWide Web Press T1100S, with Multi-lane Print Architecture (MLPA), creates a paradigm shift in the production of corrugated board.
Like on a highway, HP MLPA splits the web into multiple print “lanes” during production enabling different jobs, with different box sizes and run lengths, to be printed next to each other simultaneously. Multiple ultra-short or short runs in varying formats can be queued and printed together, with no makeready or press stops in between jobs, while a long run is printed in another lane.
HP MLPA, coupled with all the advantages of digital printing, allows cost-effective customization and personalization of corrugated packaging if necessary. It meets the demands for shorter print runs without having to create inventory.
As more brands demand customized and personalized packaging, converters must accommodate faster turnarounds and shorter run lengths, while producing high-quality printed solutions at lower costs. Printing at speeds up to 183m (600ft) per minute and a printed area of 30,600m² (330,000ft²) per hour, the HP PageWide Web Press T1100S helps packaging manufacturers quickly take on new, complex jobs at speed.
With enhanced priming options, including a combination of HP Bonding Agent, HP Priming Agent and four-color HP A50 aqueous pigmented CMYK inks, customers can print in a high quality on standard uncoated and coated liners from 80-400 g/m² (GSM). In-line and near-line coating solutions for HP Priming Agent and aqueous overprint varnishing also help optimize print quality.