Among the highlights were two recent innovations in package design: Crown’s capability to add LED lighting to packaging, and Crown’s interactive GiftTag technology, which allows a video message to be embedded onto packaging using a QR code, enabling recipients to view personalized greetings via a cloud app on multiple mobile devices.
Recent solutions and capabilities on display at the booth include:
• Crown’s Seated End technology, which renders a decorative tin’s bottom curl invisible when placed upon a flat surface due to a seated, rather than having a curled end.
• HoloCrown, a new decorative technique with holographic images stamped directly onto tins, utilizing the diffraction of light from the design on the metal to create 3D images that change both position and color.
• Tactile effects, achieved by using techniques such as perforation, embossing and micro embossing and by applying various varnishes.