Equipped with two HP Latex 3000 Printers, Performance POP is able to handle new business requests it previously outsourced. Adding high-speed roll-to-roll capabilities became a necessity as the company began to grow in the retail sector. Rather than outsourcing the steady stream of requests for backlit signage, soft signage and decorative wall coverings from retail program clients, as in the past, Performance POP now produces retail applications in house with unmatched quality and speed.
The addition of two HP Scitex FB11000 Industrial Presses enables Performance POP to compete with larger PSPs on retail signage programs while maintaining the flexibility and quick-to-react principles that make the company unique. With the ability to print up to 6,997 ft2/hour on a wide range of substrates, including acrylics and polypropylene as well as flexible and rigid media, the HP Scitex FB11000 Industrial Presses are helping Performance POP deliver high-impact signage and displays with increased profitability.