Since its 2008 debut at drupa, the platform has been steadily adopted worldwide, and this 100-billion page milestone further showcases how HP customers are growing their businesses with HP high-speed production inkjet, delivering higher productivity, performance and capacity as well as personalization and customization, to meet campaign demands of leading brands and publishers around the globe.
Why is this milestone so important? Because digital print production with HP InkJet Web Press Technology has made the impossible, possible:
• More impactful communication to end users: Global brands and retailers are moving beyond standard transactional printing of credit card and bank statements, coupons and catalogues. With digital production inkjet, brands are enhancing transactional communication to end users with customized campaigns that are more effective and result in increased response-rates.
• Business growth for printers and brands alike: HP InkJet enables our customers to deliver innovative and dynamic prints that help grow their businesses with new customers like global brands, who can in turn grow their own businesses and communicate more effectively with end users.
• Printing only what you need, when you need it: Not only can customers deploy a more efficient workflow operation, digital production inkjet allows them to produce the volumes clients want, when they want it, while saving time and money on unnecessary print jobs. For example, publishing companies can now deploy an on-demand printing strategy, reducing the waste of discarded volumes on warehouse shelves.
Since the first installation six years ago, the HP InkJet Web Press customer base has grown exponentially worldwide, transforming the publishing industry as well as enabling new business models and high-volume applications in production mail, commercial printing and, most recently, corrugated packaging.