05.01.15
Soon after Cenveo’s packaging division installed its new eight-color, 41″ KBA Rapida 106 press with two coating units, UV drying capabilities and an in-line cold foil system at its flagship facility in Jacksonville, FL, management wanted to display its versatility and productivity to existing and potential customers.
One of Cenveo’s top marketing initiatives for the Packaging division was directed at the tobacco and vapor industry, a leading market within their group, to develop a high-end promotional piece. A recent winner of the FSEA Gold Leaf Awards Competition for Best Use of Specialty Coating, the promotional kit demonstrated packaging expertise and creativity utilizing the unique features of the KBA press.
When opened, the box contains several Cenveo branded items, such as beverage coasters, a deck of playing cards, a carton with five dice and a shot glass.
“Our goal was to produce an intricate, multi-dimensional box that displayed all of the value added features of the KBA press, as well as our creative structural design and production capabilities,” said Emily Allen, director of marketing and XP sales for Cenveo’s packaging division. “The intent was to have the promotional piece completed in time for the Tobacco Plus Convenience Expo, which targets the tobacco and vapor markets, held in late January 2015 in Las Vegas. At the end of the two-day show, the promo piece was considered a huge success.”
In keeping with the Las Vegas theme, the box intertwines gambling and spirits motifs with realistic wood grain texture and a diecut gold band, ultimately polishing off the completed kit. When opened, the box contains several Cenveo branded items, such as beverage coasters, a deck of playing cards, a carton with five dice, and a shot glass.
“This particular promo piece speaks to our talent as a print and folding carton manufacturer,” said D.J. Cabler, pressroom manager at Cenveo’s Jacksonville, FL, facility. “It utilizes the capabilities of our new press with cold foil and specialty coatings, and KBA’s unique SIS for perfect register for multiple passes. We were able to transform standard SBS paperboard to look like a real wooden humidor box.”
One of Cenveo’s top marketing initiatives for the Packaging division was directed at the tobacco and vapor industry, a leading market within their group, to develop a high-end promotional piece. A recent winner of the FSEA Gold Leaf Awards Competition for Best Use of Specialty Coating, the promotional kit demonstrated packaging expertise and creativity utilizing the unique features of the KBA press.
When opened, the box contains several Cenveo branded items, such as beverage coasters, a deck of playing cards, a carton with five dice and a shot glass.
“Our goal was to produce an intricate, multi-dimensional box that displayed all of the value added features of the KBA press, as well as our creative structural design and production capabilities,” said Emily Allen, director of marketing and XP sales for Cenveo’s packaging division. “The intent was to have the promotional piece completed in time for the Tobacco Plus Convenience Expo, which targets the tobacco and vapor markets, held in late January 2015 in Las Vegas. At the end of the two-day show, the promo piece was considered a huge success.”
In keeping with the Las Vegas theme, the box intertwines gambling and spirits motifs with realistic wood grain texture and a diecut gold band, ultimately polishing off the completed kit. When opened, the box contains several Cenveo branded items, such as beverage coasters, a deck of playing cards, a carton with five dice, and a shot glass.
“This particular promo piece speaks to our talent as a print and folding carton manufacturer,” said D.J. Cabler, pressroom manager at Cenveo’s Jacksonville, FL, facility. “It utilizes the capabilities of our new press with cold foil and specialty coatings, and KBA’s unique SIS for perfect register for multiple passes. We were able to transform standard SBS paperboard to look like a real wooden humidor box.”