The video card was developed to promote Azura, the company’s chemistry-free printing plate. The creative strategy was to showcase the product in a piece that integrates print and video technologies. When the video card is opened, an embedded screen starts playing an educational video about Azura plates. It was created using several Agfa Graphics technologies including Apogee workflow, Sublima screening, and processed through an Avalon N8 platesetter on Energy Elite Pro plates. Designed by Rudy Van Hoey of MathildeStudios, Belgium, the gold award-winning Azura video card was printed by Artoos, one of Agfa Graphics Partners in Development, also of Belgium.
The Agfa Graphics 2014 VIP Calendar won a Gold Ink silver award. The 2014 VIP Calendar was based on the theme “Connect/Create/Care”. A joint effort of the Agfa Graphics community, the VIP Calendar showcased the thirteen best images submitted by employees during a photo contest. It was created using several of Agfa Graphics’ technologies and materials, including Energy Elite Pro digital thermal printing plates, the Avalon platesetter with Apogee workflow software and Sublima screening technology. Rudy Van Hoey of MathildeStudios, Belgium, created the 2014 VIP Calendar. It was printed by Guido Maes Printingdeluxe, also of Belgium.
“It is an honor to be recognized for the creative visual achievements represented by our Azura video card and 2014 VIP Calendar,” said Deborah Hutcheson, Director of Marketing, Agfa Graphics North America. “To be chosen from among 1,000 entries is a testament to the passion that runs deep within our organization.”