“We’ve seen a strong demand in the market for a brighter white label, so we’ve added a 95 bright, option,” said Ellen Bliske, senior brand manager, Neenah Packaging. “We’ve watched labels with solid black printing increase in popularity, so we’re offering an additional solution with a new black vellum label. Texture is in demand within the craft beverage market, so we’re introducing a new burlap finish. Every addition is a direct answer to what the market is seeking.”
The new colors include Titanium White, a brilliant 95, available in Estate Label 60T Vellum, Laid and new Martel, and Black, which is available in Estate Label 60T Vellum. New finishes include Martele, a classic European texture available in Estate Label 60T White and new Titanium White, and Burlap, a home grown rustic texture designed for craft beverages, available in Bella Label 55T White and Natural.
The items can be found in Neenah Packaging’s new Label swatchbook, which showcases the full portfolio of textures and colors, as well as Neenah’s digital pressure sensitive label offering.