The top honor was for Crown’s print quality, ink laydown and registration in production of Mother Earth Brew Co’s HONCHO Hefeweizen (Bavarian Style Wheat Beer) 12-ounce standard 211 size can.
“Crown really managed to make our HONCHO design pop,” notes Kevin Hopkins, chief branding officer of Mother Earth Brew Co. and current president of the San Diego Brewers Guild. “While many hefeweizens feature German/Bavarian influences in their packaging, we opted to focus on other aspects with a ‘Like A Boss’ theme. In fact, we placed the emphasis on the attitude of the beer drinker and imagined a 1960s casino pit boss, who might enjoy a well-crafted beer after a long shift. Other aspects of the design are high value poker chips that emphasize the beer’s inherent worth.”
The can design features a six ink laydown on top of the aluminum base. The use of gold metallic ink shines out of the can’s dark nightlife effects.