Sander Sondaal, Director, Commercial Print Sales, Commercial and Industrial Printing Group, Ricoh Europe06.02.21
The global digital printing market will grow at a CAGR (compound annual growth rate) of 6.45% between 2021 to 2026 says market research consulting firm Mordor Intelligence.
This is being driven, in part, by advertising, commercial, security and transactional work benefiting from on demand, fast, affordable, high quality results. A key factor also highlighted was an increased use of variable data printing (VDP) such as customized content and images in marketing and promotional campaigns.
Short run self-publishing will contribute to this positive outlook, too, as it harnesses the flexibility, optimized stock handling, and minimization of time to market for printed content.
This optimism, given the past year, is welcome but not a surprise. And the highlighted sectors are where we expect digital inkjet to become the most desirable technology. That is something we recently discussed here.
Important, too, is inkjet’s feasibility and how it can respond to evolving market demands.
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