David Savastano, Editor07.15.20
With some major exhibitors – including Heidelberg and Xerox – withdrawing from drupa 2021, there is a rethinking in the printing and ink industries. There may be further aftershocks coming.
Some quick background on drupa: Every four years, the drupa trade show, held in the entire Messe Dusseldorf complex, is the go-to show for the printing industry. Hundreds of thousands of attendees come through the 19 halls of drupa during its 11-day run, to see the latest in presses, inks and more. More than 260,000 people attended drupa 2016.
Drupa was originally scheduled to run in June 2020, but concerns over the COVID-19 pandemic correctly forced the postponement of the show to April 20-30, 2021. In retrospect, the show would have been impossible to hold, as government and company travel bans are limiting the ability to go to trade shows.
The move to 2021 makes sense, as the hope that the COVID-19 virus is contained and/or an effective vaccine is found and distributed gives the id
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