drupa04.27.20
This year’s drupa Spotlight report “Strategic choices in a competitive and converging marketplace” will be published in May.
In a survey (conducted before the novel coronavirus pandemic), more than 500 printers and about 200 suppliers described the challenges and successes of launching new products and services.
For many in the industry, the recovery from the novel coronavirus recession may well require such launches and we should take a look as to how this can be done best.
In most market sectors and regions there are very challenging conditions.
As for suppliers, they are only as healthy as their customers and they too must respond to the declining prospects for traditional products and services.
For many the answer must be, at least in part, to launch new products and services.
According to a commercial printer in South Africa, "Commodity printing is overtraded; move away from
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