As trade shows attendance shifts, conferences look to new ways to draw attendees.
David Savastano, Editor08.07.15
The announcement earlier in the year that Graph Expo is moving to Orlando, FL for one year in 2016 is noteworthy.
The Graphic Arts Show Company (GASC), the organizers of Graph Expo and PRINT (which runs every four years), moved Graph Expo 16 to Orlando’s Orange County Convention Center from Sept. 25-28, 2016. PRINT 17 returns to Chicago from Sept. 1-14, 2017.
Many trade shows alternate locations, although in the printing industry, drupa, the largest of them all, is always held at Messe Dusseldorf in Dusseldorf, Germany. Chicago has been the home for Graph Expo for as long as I have been covering the ink industry (since 1998), and it just might be time for a change.
Why is this move being made? Organizers say that the move was due to Chicago only being offered dates during Rosh Hashanah in 2016, but since Graph Expo is being held during the same holiday this year, I’m not completely sold. I can think of a few reasons that make sense:
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