EFI to Demonstrate Market-Leading Cretaprint Technology at Ceramics China Guangzhou

Posted on May 28, 2012 @ 02:41 pm

EFI announced it will be showing the technology leadership of EFI Cretaprint at Asia's leading trade show for the ceramics industry, Ceramics China Guangzhou 2012. Scheduled for May 28-31 at the Exhibition Hall of the China Import and Export Fair in Guangzhou, the event is expected to attract more than 60,000 visitors and exhibitors from more than 20 countries. EFI will be located in Hall 3.1 booth C-105 at the show.

"Since our entry into the industrial ceramics industry earlier this year, the EFI Cretaprint team has been working to bring our inkjet and color management expertise combined with our tradition of Silicon Valley innovation to this exciting, growing market," said Ghilad Dziesietnik, chief technology officer of EFI. "Ceramics China is a perfect international venue for the debut of our latest inkjet technology and to announce EFI's new facility in Foshan. We are looking forward to exciting and successful long-term partnerships in the world's largest ceramics market."

Industry analysts project rapid growth in ceramic tile inkjet printing, with a clear financial case for investing in inkjet printing and color management technologies. The analog to digital transformation is well underway in the commercial printing and sign and display graphics industries, where EFI has played a key role in the transition.

"When we entered the sign and display graphics industry with our VUTEk product line, most companies had little to no automation, workflow, color management or MIS capabilities," said Mr. Dziesietnik. "Applying EFI expertise to this market has helped speed its transformation and we are looking forward to achieving the same type of results in ceramic tile printing."

EFI also announced the location of a new sales and support center for the EFI Cretaprint line of products in Foshan, Guangdong. Foshan serves as the home of the largest concentration of tile manufacturers in China.