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Sun Chemical Performance Pigments to Introduce New Pigment Technology at ECS 2011


Will showcase wide array of organic, pearlescent and metallic pigment lines

Visitors attending the European Coatings Show 2011 will be introduced to new innovative products from Sun Chemical Performance Pigments that can meet sustainability needs, maintain high color strength, provide more special effects, and give added durability in a variety of harsh conditions in the automotive, industrial, waterborne and architectural coatings markets.

Sun Chemical’s interactive booth, located in hall 10, stand 117, will showcase a wide array of organic, pearlescent and metallic pigment lines and explain how its solutions can be tailor-made for each individual customer.

“Our coatings customers are looking for more color options, special effects, and sustainable solutions for their products,” said Mehran Yazdani, vice president, marketing, Sun Chemical Performance Pigments. “At the European Coatings Show, we’re introducing exciting new pigment technology which will not only meet those needs, but also provide additional opportunities for new revenue and markets for customers, all while running a more efficient operation.”

Sun Chemical Performance Pigments will showcase new encapsulation technology that stabilizes aluminum flake pigments for use in waterborne formulations. An expansion of the SunMetallics aluminum pigment product line, the new encapsulation technology provides outstanding stability in aqueous systems without detracting from the optical qualities of the aluminum flake, giving the metallic look customers desire in paint formulas, which are inherently more environmentally-friendly.

Paint manufacturers looking for pigment dispersions with high color strength, excellent light fastness, and compliance with the latest environmentally-friendly standards required by European legislation, can now use Sun Chemical Performance Pigments’ Sunsperse ECO aqueous pigment dispersions for waterborne emulsion architectural paints. The nine-color range developed for the in-plant production of ready mixed colors, is APEO-free, VOC-free and resin-free.

Car manufacturers and coatings formulators can expand their color portfolio with Sun Chemical Performance Pigments’ Palomar Alpha Blue 60, a reddish blue high performance effect pigment for coatings that can maintain its color properties for years under the impact of sunlight and other harsh weather conditions. Alpha Blue 60 can be used in both water and solvent systems for OEM, refinish automotive and industrial coatings.

Sun Chemical Performance Pigments will introduce weather resistant grades to its SunGEM pearlescent effect pigment line originally introduced in 2009. This latest extension of the SunGEM range now makes this portfolio of products applicable to the automotive industry and other exterior coatings formulations.

SunGEM pigments expand the color gamut with 10 shades of bold and brilliant pearlescent colors with intense high chroma, exceptional hiding, and brilliant sparkle. In addition, the magnetic properties of SunGEM pigments allow for coatings with three dimensional effects with unmatched visual allure.

The SunGEM pearlescent effect pigments line comes in 10 bold new color shades, including: Light Silver, Gold/Taupe Interference, Orange, Deep Violet, Rich Blue, Gold/Turquoise Interference, Green, Rich Gold/Green Interference, Dark Silver and Cherry Red.