EFI concluded a successful SGIA Expo, with strong booth traffic, increased orders on the show floor, hundreds of leads, a Product of the Year award and a new partner agreement.
EFI’s VUTEk GS3250LX won for Product of the Year at the show in the Flat-Bed-Rigid Substrate UV category. All of the entries were showcased and evaluated by a team of digital imaging professionals during the 2011 SGIA Expo, held in New Orleans, Oct. 19-21.
“This year’s SGIA was a big success for EFI on many fronts, including our breakthrough GS3250LX printer with innovative LED UV-curing technology taking home a Product of the Year award,” said Scott Schinlever, senior vice president and general manager of inkjet solutions at EFI. “Visitors to our booth were impressed with our complete printer line-up and integrated workflow products. Show attendees had the opportunity to compare output, performance and capabilities of all the industry players, and in the end, EFI printers were the clear favorite as we closed a number of deals and gathered hundreds of qualified leads.”
At SGIA, EFI featured its VUTEk, Rastek and Jetrion lines of inkjet presses, together with the high-performance EFI Fiery XF proServer.
The company also announced an agreement with Heidelberg Canada to distribute the EFI Rastek line of wide format printers. Heidelberg USA and Heidelberg Canada are already distributing the VUTEk GS series of superwide format digital inkjet printers.
Under the agreement, Heidelberg Canada will distribute EFI’s Rastek H650, H652, H700, T660 and T1000, as well as the Rastek EFI inks, parts, consumables, accessories and upgrades related to these printers. EFI will train and support the Heidelberg Canada team, enabling Heidelberg to sell, install, train and service customers independently.
“Earlier this year, Heidelberg USA (in January) and Heidelberg Canada (in July) began distribution of the VUTEk GS series of printers. By adding the Rastek entry-level and midrange solutions, Heidelberg Canada can now serve its full spectrum of customers with a wider range of solutions,” said Frank Mallozzi, senior vice president of worldwide sales and marketing, EFI. “We’re pleased to be part of the respected line of Heidelberg solutions. Rastek printers give Heidelberg customers yet another way to differentiate themselves in the marketplace.”