10.20.17
San Francisco signage and graphics company SF Landmark is producing textile-printed soft signage with the installation of an EFI VUTEk FabriVU 340 dye-sublimation printer from Electronics For Imaging, Inc.
Founded in 1982, SF Landmark has five employees and earns roughly $1 million per year, according to EFI.
While researching the soft signage market, SF Landmark General Manager Bill Stender attended the 2016 SGIA Expo in Las Vegas and followed up with a visit to EFI’s users’ group conference, Connect.
“We’ve been looking at dye sublimation fabric printing for some time,” Stender said. “We’ve seen many of our professional customers moving into soft signage, and we believed we could bring our great reputation for quality and service to those customers to capture that volume, and that is proving to be true. Plus, we expect to be able to gain many new customers as we market this service to a broader audience.”
EFI developed its new VUTEk FabriVU series using the advanced technology knowledge base that EFI Reggiani – a global leader in industrial textile imaging – has established over the past 70 years.
The EFI Fiery proServer digital front end (DFE) installed with the new printer has the production and color functionalities to allow SF Landmark to maintain its high color quality standards.
“Fiery has lots of great tools for color matching and for adding additional automation to the process,” Stender said.
New product offerings and growth through online ordering
Stender is currently focusing on production of backdrops for stages and events, but is in the process of tooling up for other products such as flags and temporary pop-up exhibits. He also invested in a sewing system for finishing printed fabric products.
Founded in 1982, SF Landmark has five employees and earns roughly $1 million per year, according to EFI.
While researching the soft signage market, SF Landmark General Manager Bill Stender attended the 2016 SGIA Expo in Las Vegas and followed up with a visit to EFI’s users’ group conference, Connect.
“We’ve been looking at dye sublimation fabric printing for some time,” Stender said. “We’ve seen many of our professional customers moving into soft signage, and we believed we could bring our great reputation for quality and service to those customers to capture that volume, and that is proving to be true. Plus, we expect to be able to gain many new customers as we market this service to a broader audience.”
EFI developed its new VUTEk FabriVU series using the advanced technology knowledge base that EFI Reggiani – a global leader in industrial textile imaging – has established over the past 70 years.
The EFI Fiery proServer digital front end (DFE) installed with the new printer has the production and color functionalities to allow SF Landmark to maintain its high color quality standards.
“Fiery has lots of great tools for color matching and for adding additional automation to the process,” Stender said.
New product offerings and growth through online ordering
Stender is currently focusing on production of backdrops for stages and events, but is in the process of tooling up for other products such as flags and temporary pop-up exhibits. He also invested in a sewing system for finishing printed fabric products.