12.02.16
Quad/Graphics announced that it will transform its Westampton, NJ direct marketing production plant into a powerful Digital Print Supercenter that will establish a new standard for personalized, high-response direct marketing solutions. The expansion adds new industry-leading technology that will enhance both the efficiency and effectiveness of direct marketers’ efforts to reach individual consumers with superior-quality, hyperpersonalized direct mail pieces on a mass scale.
At the center of Quad’s East Coast Digital Print Supercenter will be two new Hewlett-Packard Indigo 12000 digital presses. Quad will be able to offer its clients more full-color, high-volume and cost-effective personalization solutions that engage consumers and spur action. In addition, the Supercenter also will operate several other digital presses as well as offset presses with upgraded inkjet technology, and install two new high-speed letter inserters to enhance lettershop operations.
“Quad is focused on helping marketers drive cost-effective, relevant and targeted print promotions that coordinate with – and boost the effectiveness of – their online marketing efforts,” said Joel Quadracci, chairman, president and CEO of Quad/Graphics. “The creation of an East Coast Digital Print Supercenter is the next step in the evolution of our direct marketing business.”
The entire East Coast Digital Print Supercenter project, including infrastructure upgrades, should be complete by May 2017.
The East Coast Digital Supercenter complements Quad’s existing Midwest Digital Print Supercenter in Pewaukee, WI, which will also add a Hewlett-Packard Indigo 12000 digital press before year’s end; and Quad’s Effingham, IL direct mail production facility, which recently expanded its personalization capabilities with four-color variable inkjet print modules that are consistent with what the company offers in its Pewaukee, WI and Chalfont, PA facilities.
“The pace of improvements in digital print technology is exceedingly fast, and we are at the forefront of using this leading-edge technology so that we continue to create the most value for our clients,” said Tim Ohnmacht, Quad/Graphics president of marketing solutions.
At the center of Quad’s East Coast Digital Print Supercenter will be two new Hewlett-Packard Indigo 12000 digital presses. Quad will be able to offer its clients more full-color, high-volume and cost-effective personalization solutions that engage consumers and spur action. In addition, the Supercenter also will operate several other digital presses as well as offset presses with upgraded inkjet technology, and install two new high-speed letter inserters to enhance lettershop operations.
“Quad is focused on helping marketers drive cost-effective, relevant and targeted print promotions that coordinate with – and boost the effectiveness of – their online marketing efforts,” said Joel Quadracci, chairman, president and CEO of Quad/Graphics. “The creation of an East Coast Digital Print Supercenter is the next step in the evolution of our direct marketing business.”
The entire East Coast Digital Print Supercenter project, including infrastructure upgrades, should be complete by May 2017.
The East Coast Digital Supercenter complements Quad’s existing Midwest Digital Print Supercenter in Pewaukee, WI, which will also add a Hewlett-Packard Indigo 12000 digital press before year’s end; and Quad’s Effingham, IL direct mail production facility, which recently expanded its personalization capabilities with four-color variable inkjet print modules that are consistent with what the company offers in its Pewaukee, WI and Chalfont, PA facilities.
“The pace of improvements in digital print technology is exceedingly fast, and we are at the forefront of using this leading-edge technology so that we continue to create the most value for our clients,” said Tim Ohnmacht, Quad/Graphics president of marketing solutions.