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Positive ID Labelling Systems Grows Its Digital Print Service Offering with EFI Jetrion 4900 Press


Digital provides the biggest growth and the most opportunity for printer.

Positive ID (PID) Labelling Systems’ first EFI Jetrion digital label press brought in so much new business in just the past two years that the Melbourne, UK-based company recently replaced it with a faster, highly automated EFI Jetrion 4900 inkjet printing, laser cutting and finishing line.
“Our new Jetrion press allows us to deliver high-quality, full-color labels to our customers in a fraction of the time of normal analog flexo print methods,” said PID managing director John Mayers.
“We have a customer base of 2,000,” he said. “A lot of them are small food producers, of specialty honey, pickles and other foods. Others are small breweries that need beer bottle labels in small quantities. Flexo is expensive for them, as the setup alone costs £300, so if they have four products they will have spent £1,200 on setup before anything is even printed. Now they can have very small quantities of full-color labels when they need them, with the option of complex shapes without having to buy metal dies.”
While Positive ID still does flexo label work on a variety of equipment, digital provides the biggest growth and the most opportunity. “We started off with three people ten years ago and 18 months ago we increased it to 12,” said Mayers. “Now we employ 24, partly thanks to the increase in digital business.”
The press’s UV-cure, four-color plus white inkset offers instant drying and a consistent finish regardless of the media. PID’s new Jetrion installation also runs a wide range of standard labelstock substrates, and a corona treatment station on the press can be used to pre-treat challenging stocks to achieve better ink adhesion.

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