10.05.15
Xeikon announced its Fusion Technology, a new concept that brings closer to reality the promise of fully automated, unattended label and packaging production from customer order to delivery. Fusion Technology combines full color production printing with digital embellishment of labels and packaging in a single, one-pass and fully digital production process.
Fusion will consist of a series of embellishment modules released over time that are not just put in-line with the press, but are components of an entirely new modular system with the digital front-end taking care of prepress, data processing, color management and press operation as well as full control and operation of all embellishment modules without manual intervention. Potential digital embellishment modules include hot / cold foiling; screen prints; matte, gloss and structured flood and spot varnish and a digital braille module.
“Our Fusion Technology will offer converters the true flexibility to produce virtually any label or package on demand,” said Wim Maes, Xeikon CEO. “Our initial focus will be on self-adhesive labels where we project significant growth in demand for short-run high-end labels, especially for luxury goods like cosmetics, wine and spirits, and confectionary or for products like pharmaceuticals where these embellishments can also be used in counterfeit prevention.”
The goal of Fusion Technology is seamless, end-to-end production of labels and packaging that require high quality, fast turnaround, possibly variable information and any enhancements that increase a brand’s shelf appeal.
The cornerstone is Xeikon’s dry toner electrophotographic five-color printing press. Xeikon’s application-tuned dry toners have been specially developed to meet the requirements of this market in terms of print quality, color gamut and accuracy, light fastness, food safety and brand protection.
Fusion will consist of a series of embellishment modules released over time that are not just put in-line with the press, but are components of an entirely new modular system with the digital front-end taking care of prepress, data processing, color management and press operation as well as full control and operation of all embellishment modules without manual intervention. Potential digital embellishment modules include hot / cold foiling; screen prints; matte, gloss and structured flood and spot varnish and a digital braille module.
“Our Fusion Technology will offer converters the true flexibility to produce virtually any label or package on demand,” said Wim Maes, Xeikon CEO. “Our initial focus will be on self-adhesive labels where we project significant growth in demand for short-run high-end labels, especially for luxury goods like cosmetics, wine and spirits, and confectionary or for products like pharmaceuticals where these embellishments can also be used in counterfeit prevention.”
The goal of Fusion Technology is seamless, end-to-end production of labels and packaging that require high quality, fast turnaround, possibly variable information and any enhancements that increase a brand’s shelf appeal.
The cornerstone is Xeikon’s dry toner electrophotographic five-color printing press. Xeikon’s application-tuned dry toners have been specially developed to meet the requirements of this market in terms of print quality, color gamut and accuracy, light fastness, food safety and brand protection.