09.29.15
Printpack will debut a new way for brands to interact and engage with consumers at this year’s PACK EXPO Las Vegas. The technology – utilizing a proprietary process invented by Printpack – allows for photochromic ink to be hidden within standard graphics and remain invisible until exposed to sunlight.
The process represents the first time photochromic ink has been applied to a flexible film, giving brand owners in any market capable of utilizing flexible packaging new options for interacting with their customer base.
Applying photochromic ink has been a challenge for the flexible packaging industry for years, particularly in high speed production environments, in turn limiting options for brand owners looking to differentiate their product. Printpack’s R&D team designed the innovative process to apply the ink while still upholding the integrity of the packaging design and graphics to the highest standards.
The process represents the first time photochromic ink has been applied to a flexible film, giving brand owners in any market capable of utilizing flexible packaging new options for interacting with their customer base.
Applying photochromic ink has been a challenge for the flexible packaging industry for years, particularly in high speed production environments, in turn limiting options for brand owners looking to differentiate their product. Printpack’s R&D team designed the innovative process to apply the ink while still upholding the integrity of the packaging design and graphics to the highest standards.