06.29.15
Amcor and Kezzler AS announced a global partnership to offer customers a full service, advanced packaging serialization, backed by a cloud platform. The new product, MaXQ, offers brand owners unique identification codes printed on every pack. The dynamic codes can be used for digital consumer engagement, anti-counterfeiting, track and trace and other activations.
The unique codes are generated and printed on each pack, seamlessly integrating with customers’ existing packaging supply chain.
“Our customers are looking to provide more personalized experiences for their consumers,” said Marco Hilty, VP marketing and R&D for Amcor Flexibles Europe and Americas. “And increasingly, our customers must take action against the counterfeiting of their products. We are extremely pleased to partner with Kezzler in giving each pack a unique digital identity, to address these needs.”
MaXQ allows brand owners to print a unique, serialized code on each pack that can be read with a smart phone, or sent via SMS. Brand owners and consumers can instantly verify whether a product is authentic or a fake. The codes can also be used for a range of consumer engagement activities, such as contests, instant rewards, loyalty programs and customer feedback.
MaXQ codes, which can be expressed as QR, alphanumeric, or bar codes, are generated by Kezzler at more than one billion per minute and printed by Amcor at industrial speed.
The unique codes are generated and printed on each pack, seamlessly integrating with customers’ existing packaging supply chain.
“Our customers are looking to provide more personalized experiences for their consumers,” said Marco Hilty, VP marketing and R&D for Amcor Flexibles Europe and Americas. “And increasingly, our customers must take action against the counterfeiting of their products. We are extremely pleased to partner with Kezzler in giving each pack a unique digital identity, to address these needs.”
MaXQ allows brand owners to print a unique, serialized code on each pack that can be read with a smart phone, or sent via SMS. Brand owners and consumers can instantly verify whether a product is authentic or a fake. The codes can also be used for a range of consumer engagement activities, such as contests, instant rewards, loyalty programs and customer feedback.
MaXQ codes, which can be expressed as QR, alphanumeric, or bar codes, are generated by Kezzler at more than one billion per minute and printed by Amcor at industrial speed.