06.12.15
Crown Holdings, Inc. announced the official opening and commercialization of its second two-piece aluminum beverage can production line in Nong Khae, Thailand. The new line in Crown’s Nong Khae facility will begin producing 250ml slim cans in September.
The soft-drink market is rapidly increasing in Thailand, thanks to growing popularity among the country’s rapidly-urbanizing consumer base. Slim cans are a tool for beverage brands looking to refresh their packaging mix and brand image to attract younger and more active consumers. In addition to the sustainability and brand-building attributes of metal packaging, slim cans also offer health-conscious customers who wish to consume less and take in fewer calories a better drinking experience due to the smaller volume of beverage contained in each container.
Crown’s 250ml slim cans will provide brands the opportunity to offer shoppers a wider range of choice for their favorite drinks.
“We have found that there is growing demand and increasing preference for beverages packaged in aluminum cans in Thailand,” said Jozef Salaerts, president of CROWN Asia Pacific. “With preference also growing for slimmer cans, the new line in Crown’s Nong Khae facility will support the market needs of our local and international customers.”
The soft-drink market is rapidly increasing in Thailand, thanks to growing popularity among the country’s rapidly-urbanizing consumer base. Slim cans are a tool for beverage brands looking to refresh their packaging mix and brand image to attract younger and more active consumers. In addition to the sustainability and brand-building attributes of metal packaging, slim cans also offer health-conscious customers who wish to consume less and take in fewer calories a better drinking experience due to the smaller volume of beverage contained in each container.
Crown’s 250ml slim cans will provide brands the opportunity to offer shoppers a wider range of choice for their favorite drinks.
“We have found that there is growing demand and increasing preference for beverages packaged in aluminum cans in Thailand,” said Jozef Salaerts, president of CROWN Asia Pacific. “With preference also growing for slimmer cans, the new line in Crown’s Nong Khae facility will support the market needs of our local and international customers.”