09.09.14
Recently, The Shirley Temple Soda Pop Company collaborated with Crown Beverage Packaging North America to reintroduced its Hollywood's Original Shirley Temple Soda Pop in new beverage cans.
Chet Prater, The Shirley Temple Soda Pop Company’s President, said he was inspired to create the soft drink when his young sons requested the beverage, then only available in restaurants, while they were shopping in a store. Prater said his company focused on creating a drink that met demands of modern consumers for products using all natural ingredients. As a result, Hollywood’s Original Shirley Temple Soda Pop is made with pure cane sugar and is caffeine-free, making it more suitable for children.
Based on the West Coast, the brand is steadily growing in popularity, with retailers throughout the United States and Canada stocking the drink, which is available in 12 oz cans. The brand recently caught the attention of The Food Network, which visited The Shirley Temple Soda Pop Company to film a TV spot focusing on the beverage. The television channel was drawn to the fact that the brand is family-owned, telling the story of how it has been able to succeed against similar products from larger beverage brands.
While the company had worked with other packaging suppliers in the past, Prater said it decided to partner with Crown on the redesign based on the level of collaboration offered as well as its dedication to quality. Intended to attract young consumers, as well as the young-at-heart, the new package design features the brand’s iconic fountain glass and straw – long associated with the Shirley Temple – along with the brand’s original retro blend of bright pink and teal colors.
“It was extremely important that the vivid design and signature colors be reproduced crisply and cleanly,” said Prater. “Crown’s team was friendly, accommodating and available throughout the process, making sure that the final design met our brand’s standard.”
“Working with The Shirley Temple Soda Pop Company was an opportunity to promote a fun, authentic brand that rekindles happy memories for modern consumers,” said Brian Thiel, Craft Brand Manager at Crown Beverage Packaging North America. “Chet and his team recognized the opportunities associated with packaging their drink in beverage cans, both to create a 360-degree billboard for the brand and as a means to engage consumers at the point-of-sale.”
Chet Prater, The Shirley Temple Soda Pop Company’s President, said he was inspired to create the soft drink when his young sons requested the beverage, then only available in restaurants, while they were shopping in a store. Prater said his company focused on creating a drink that met demands of modern consumers for products using all natural ingredients. As a result, Hollywood’s Original Shirley Temple Soda Pop is made with pure cane sugar and is caffeine-free, making it more suitable for children.
Based on the West Coast, the brand is steadily growing in popularity, with retailers throughout the United States and Canada stocking the drink, which is available in 12 oz cans. The brand recently caught the attention of The Food Network, which visited The Shirley Temple Soda Pop Company to film a TV spot focusing on the beverage. The television channel was drawn to the fact that the brand is family-owned, telling the story of how it has been able to succeed against similar products from larger beverage brands.
While the company had worked with other packaging suppliers in the past, Prater said it decided to partner with Crown on the redesign based on the level of collaboration offered as well as its dedication to quality. Intended to attract young consumers, as well as the young-at-heart, the new package design features the brand’s iconic fountain glass and straw – long associated with the Shirley Temple – along with the brand’s original retro blend of bright pink and teal colors.
“It was extremely important that the vivid design and signature colors be reproduced crisply and cleanly,” said Prater. “Crown’s team was friendly, accommodating and available throughout the process, making sure that the final design met our brand’s standard.”
“Working with The Shirley Temple Soda Pop Company was an opportunity to promote a fun, authentic brand that rekindles happy memories for modern consumers,” said Brian Thiel, Craft Brand Manager at Crown Beverage Packaging North America. “Chet and his team recognized the opportunities associated with packaging their drink in beverage cans, both to create a 360-degree billboard for the brand and as a means to engage consumers at the point-of-sale.”