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Fujifilm to Tell Labelexpo Attendees 'What's Changing'


Its Graphic Systems Division will run demonstrations of its new press every hour.

Fujifilm North America Corporation's Graphic Systems Division will demonstrate at Labelexpo its new digital press under its “What’s Changing” themed booth.  

Graphium, a UV digital inkjet press, is specifically designed for labels, packaging, and specialty print; it has been designed to provide both versatility and functionality while incorporating inkjet, flexographic printing, and finishing.

Visitors to Fujifilm booth 5621 will see the Graphium digital press with inline flexo print a variety of "fit to purpose" label applications. The press will be demonstrated hourly. At the show, Graphium will print digital CMYK, under white, over white, flexo spot colors and varnish by adding up to six flexo stations. The daily demonstrations will also feature Clarity Water Washable Flexo Plates, along with Fujifilm UV Flexo and Waterbase Flexo inks. 

“The direction that packaging is taking in terms of customization and shorter runs requires a solution that incorporates printing and finishing inline,” says Terry Amerine, business development manager of specialty media and equipment. “Graphium addresses this need, and will enable Fujifilm to change minds about how the printing for labels and packaging is done.”

The Graphium hybrid UV inkjet press on the show floor will be running the new Clarity Water Washable Flexo Plates. Capable of printing up to 200 lpi with a true flat top dot, and with a processing time of just 30 minutes, Clarity is three times faster than solvent systems, one and half time faster than thermal, and 25% faster than competitive water wash plates, the company says.

“Clarity flexo plates are an industry changing technology, advancing image quality while eliminating solvents and thermal processing,” says Jon Fultz, business development manager, packaging. “Adding flexo plates and offering platesetters through our new agreement with Esko, along with our industry leading flexo inks and also the Graphium hybrid inkjet press, this truly demonstrates our commitment to be the leading supplier in the packaging industry.”

“We will demonstrate software solutions that meet customer needs for everything from design to proof, and RIP and print,” adds Jason Kammes, business development manager, workflow and Xerox product solutions.