Its booth will be conveniently located in Booth 213 at the front entrance to the show floor. GRAPH EXPO 14 and co-located CPP EXPO will be held Sept. 28- Oct. 1, 2014 in Chicago’s McCormick Place.
“We are proud to be exhibiting at GRAPH EXPO 14 under its theme of integration,” said Mark Hischar, president and CEO of KBA North America. “We’re casting our strong support of the industry among all attendees no matter which market they serve. This is an important once-a-year occasion to demonstrate our wide range of equipment, including digital and large format presses, and our many popular services, such as Service Select, while showing them how they can add to their bottom line and truly exceed their clients’ expectations.”
KBA will be highlighting a few notable new distinctions between itself and its competitors presented within the past year. One is its growth into new markets, including the new KBA-Flexotecnica subsidiary for flexible packaging. As of Jan. 1, 2014, KBA North America became the exclusive distributor for Flexotecnica’s flexible packaging presses in North America. With this announcement, KBA is expanding its strong market position in the folding carton market into another growing packaging segment. KBA-Flexotecnica develops, builds, distributes and services central-impression flexographic presses for printing on flexible packaging materials.
Another part of its booth will be dedicated to displaying newspaper upgrades, including the popular unique advertising format (UAF). Modern newspapers have turned to print to secure new, eye-catching, creative advertising formats for brand owners and trade companies. KBA has responded to this trend by delivering highly-automated newspaper presses with optional modules for stitching, gluing, half covers, four-page center spreads plus Zip’n’Buy perforation, hot-air dryers including quarterfold capabilities for semi-commercials and hybrid production in coldset/heatset.
One popular example is the “Give me 5” ad insert, which will be on display at GRAPH EXPO 14, that creates five different ads when opened in the correct way by creative folding, gluing and perforation of three center spreads with two “zips” for tearing off.
Since KBA is the dominant and leading press manufacturer for the packaging industry, a large part of its booth at GRAPH EXPO will be focused on this important and growing market. KBA boasts more than 300 large-format installations in North America. Over half of the large-format press installations in North America are KBA. It offers a wide-ranging portfolio of large-format press options – from 51 inches to 81 inches (the largest press in the world) equipped with unique technology not found on any other press.
The centerpiece of the booth will be a comfortable lounge atmosphere with German beer and pretzels. On the outer perimeter of the booth will be 10 free standing walls showing the different market segments that KBA serves. The 10 segments will furnish information on commercial printing, folding carton packaging, flexible packaging, metal decorating, newspaper, plastic cards, security printing, digital printing, signage/ POP and service and support. Private conference rooms will be available for speaking one-to-one with customers.