“By 2020, around 25% of BASF’s R&D employees will be located in Asia Pacific. The expansion reinforces BASF’s commitment to globalizing its R&D activities and capturing growth opportunities in China and Asia Pacific,” said Dr. Andreas Kreimeyer, member of the Board of Executive Directors of BASF SE and research executive director.
The Innovation Campus is BASF’s most important R&D center in the region and is expected to become one of its largest R&D sites outside of Germany. With the expansion, BASF’s regional research capabilities will be further strengthened, focusing primarily on advanced materials and systems as well as adding new areas such as formulations and chemical process and engineering serving growth industries such as automotive, construction, health and nutrition, and home and personal care.
“The Innovation Campus Asia Pacific in Shanghai has proven to be an effective platform that not only responds quickly to market needs in China and Asia Pacific, but also connects BASF with the science community in Asia Pacific. The enthusiasm for innovation among our colleagues, customers and partners is the cornerstone of solutions for a sustainable future in the region,” said Dr. Martin Brudermüller, vice chairman of the Board of Executive Directors of BASF SE, responsible for Asia Pacific.
Eighteen months after its inauguration, the Innovation Campus Asia Pacific has strengthened BASF’s position as the preferred innovation partner for customers in the region, for example from the construction, automotive, paint and coatings, home and personal care and packaging industries. Leveraging local market insights and BASF’s strong global R&D network, the teams focus on innovative solutions to address the market needs in various industries across the region.
In Asia, in addition to the Innovation Campus in Shanghai, BASF also has R&D centers in Japan, Singapore and Korea.