Ball Corporation’s Packaging Graphics Expertise Recognized at 2014 IMDA Conference
Published July 4, 2014
The International Metal Decorators Association recognized two Ball Corporation metal packaging designs in the “Excellence in Quality” awards competition, which honors the best in metal decorating, at its 2014 conference in Bloomingdale, IL.
“From food and beverages to paint and car care products, packaging and graphics are vital to brand differentiation among today’s consumers,” said Jim Peterson, Ball’s vice president of marketing and corporate affairs. “Through our ongoing innovation efforts and our industry-leading Graphics Center of Excellence, Ball develops functional, eye-catching packaging solutions for our customers’ products. We’re thrilled that the IMDA once again recognized some of the designs that have helped our customers’ brands be successful.”
The IMDA’s annual competition is judged by graphic art professionals and recognizes companies worldwide that offer dynamic, high quality metal decorated pieces using various decorating methods. Each entry is judged on printing quality, degree of difficulty, coating finish appearance, registration and required technical expertise. Ball’s Award of Excellence winners included:
• Meguiar’s Hot Shine Tire Coating aerosol can – Meguiar provides best-in-class car care products and solutions. The Hot Shine Tire Coating can uses Ball’s Hexachrome printing process, traditionally a six-color process that provides a wider color gamut for the print and design world. Ball enhanced this process by adding a seventh blue/violet color for an even more attention-getting graphic.
• Team Realtree Outdoor Energy Blaze Orange Tea two-piece can – Realtree makes products for people that love to be outdoors. The can’s camouflage graphics align with the company’s branding and appeal to young outdoor enthusiasts.
The association also voted Steven Steerman, senior graphics specialist at Ball, to its board of directors. Steerman has been a member of IMDA since 2008 and joined its conference committee in 2009. He has been with Ball for more than 30 years.
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