Millions of readers of the German Bild newspaper benefit from the innovative inkjet partnership between manroland web systems and Kodak. In the Axel Springer AG printing houses, inkjet print heads have been integrated into the production workflow. The printed inkjet code (“day pass”) is an important part of the paid content model for the Bild newspaper and creates a bridge between print and web editions. The partnership between manroland web systems and Kodak is now set in stone with a contract.
The Augsburg company is a direct reseller of the Kodak Prosper S20 and S30 inkjet imprint systems. With the integration of printheads, highly variable data can be imprinted during the newspaper production, including lottery numbers, up-to-the-minute news, QR codes and local and personalized advertising.
“Print customers around the world can obtain the printhead and overall project management for the Integrated Inkjet from us,” said Dieter Betzmeier, vice president technology and order processing at manroland web systems. ‘We have already successfully proven that we can upgrade webfed printing systems from all major manufacturers with an inkjet function.”