Nearly 200 customers and prospects turned out for a series of demonstrations and discussions highlighting the XL 75 Anicolor’s cost efficiency for digital market run lengths in 29” format for commercial, label, package printing and point-of-purchase (POP) applications.
Highlighting the event was a panel discussion and Q&A session moderated by Joerg Daehnhardt, director of product management for Heidelberg USA, during which industry experts and technology users shared their insights about the growing market for short-run offset. Panelists included Mark Bohan, vice president, technology and research with Printing Industries of America (PIA), who was among the first to get a ground-floor,behind-the-scenes look at Heidelberg’s Anicolor technology since it received an InterTech Technology Award from PIA.
“I’ve been following the development of Anicolor technology for several years now,” Bohan said. “When it comes to short-run static work – as determined using Heidelberg’s data and PIA’s PrintAS calculator – the XL 75 Anicolor press displayed a significantly lower crossover than many in the industry had anticipated, at approximately 250 sheets.”