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BASF Focuses on Customers’ Success at the 2014 American Coatings Conference and Show


Visitors to the 2014 American Coatings Conference and Show in Atlanta, GA explored how BASF chemistry enhances formulations in the coatings industry. BASF showcased its technologies and product offerings in three main areas: architectural coatings and furniture & flooring, industrial and agricultural and construction equipment (ACE) coatings and automotive coatings.

“Our focus at the American Coatings Show is not on individual products, but rather BASF’s ability to deliver versatile, customized solutions to coatings formulators, based on their needs,” said Derek Fairclough, senior vice president, Dispersions & Pigments, for BASF in North America. “Our application know-how and our broad portfolio can help our customers to be more successful.

“This theme acknowledges that BASF values relationships with our customers and wants to work with them to help them be more successful. Our capabilities among our employees, products and technology that support the coatings industry are broad and diverse. By actively creating solutions together, coatings formulators can leverage the entire portfolio offering available at BASF,” continued Fairclough.

BASF offers the coatings industry a broad portfolio of resins, binders, latex polymers, pigments and effect pigments, colorants, specialty formulation and performance additives and minerals, and systems to meet specific applications and customer needs.