“Print using digital technology, such as for direct mail, is on the rise. No other media gets attention in the same way, and digital lets our industry add value,” Gecht told the audience. “We have to realize that in five to 10 years from now, there may be less print, but what is left will be higher in value.”
“Unlike publishing, most commercial print and packaging apps can simply not be replaced by digital media,” Landa said.
Gecht also said EFI is passionate about building relationships with customers, most of which are already involved with digital print and have already moved up this value chain. In the run-up to Ipex his extensive European program of visits included companies in Germany, France and in the UK.
“The success of these businesses lies mostly with those where a significant part uses digital technology, and there is a definite shift from very long runs to tailored, on-demand jobs with VDP,” Gecht continued. “EFI’s decision to come to Ipex was based on a long-term plan to double down on customers in Europe, which included significantly increased investments in the region with acquisitions, increased support staff and building a large new demo center in Brussels. Meeting our customers is more important to us than the size of the trade show.”
The two discussed the much-anticipated Nanographic press technology driven by the EFI Fiery. “The incorporation of EFI technology into the Nanographic press is a technological challenge our team is excited about and one that will make Fiery an even better technology for the future,” Gecht concluded.