During Interpack 2014, Sun Chemical and its parent company, DIC, will show brand owners how they can differentiate their brands and improve their bottom line by demonstrating their ability to support all parts of the packaging development workflow from package design concept to prepress, conversion, brand launch and ultimately, the store shelves.
Using the theme “Concept to Consumer” in Hall 7a, Stand C10, Sun Chemical will demonstrate its ability to be a global full service packaging solutions provider that can address the key packaging issues the industry is facing today, including shelf impact, brand integrity, food safety regulations, and costs.
By utilizing the packaging services of its packaging brand lifecycle management agency, Sun Branding Solutions (SBS), brand owners can create an engaging packaging design that stands out on the shelf, maintains brand color consistency every time, utilizes special effect inks and coatings and complies with low migration regulations. SBS can also determine the right packaging structure for the specific needs of each customer.
Sun Chemical can help booth visitors explore brand protection options to ensure the integrity of their packaging. Sun Chemical offers a variety of security ink solutions including an infrared coding solution called Verigard, a security system that adds a small quantity of taggants, or chemical markers, to inks, varnishes or coatings for use in any print process on any substrate. Sun Chemical’s brand protection experts will be on hand at the booth to discuss the variety of covert, overt and semi-overt options Sun Chemical offers brand owners to maintain brand integrity.
Sun Chemical works with brand owners to ensure their packaging complies with the most stringent regulations in the marketplace, including the Plastics Implementing Measure, REACH, the Plastics Directive, and the Swiss Ordinance. Sun Chemical provides best practices for food packaging printing and offers materials for converters ranging from inks and coatings to adhesives that are specifically designed to ensure the low migration of inks on packaging.
Sun Chemical and DIC together offer a variety of packaging services and materials and systems designed to improve a brand owner’s bottom line. From packaging systems which utilize barrier lamination adhesives and sustainable inks to coatings designed to lightweight packaging in a cost-effective, recyclable, biodegradable and press-ready way.
“Between DIC, Sun Chemical and Sun Branding Solutions, we are a true global packaging solutions provider,” said Felipe Mellado, chief marketing officer, Sun Chemical. “We are more than just an ink company; we can manage a brand owner’s package from concept to consumer through the many packaging systems, materials and services that we offer. Brand owners that take advantage of all the combined packaging solutions we have to offer will benefit from the ability to differentiate their brands and improve their bottom line.”