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EFI Appoints David Reeder CFO, Names Marc Olin COO


Reeder served as head of finance for Cisco’s Enterprise Networking Group

Electronics For Imaging announced two executive appointments to deepen its management team and position the company for further global growth.
EFI has appointed David Reeder CFO following his recent experience as the head of finance for Cisco’s Enterprise Networking Group. In addition, Marc Olin, currently senior vice president and general manager of the Productivity Software Group, has been named to the newly created position of COO.
“Following a comprehensive search, I am very pleased to welcome David Reeder to EFI’s executive team,” said Guy Gecht, EFI’s CEO. “David was our clear first choice with his extensive background in both finance and operations at Cisco, Broadcom, and Texas Instruments which make him a tremendous asset to EFI’s diverse business. In addition, David’s significant global experience is a terrific fit as EFI further expands our geographic footprint, a key element of our growth strategy.”
Reeder most recently held the position of vice president, finance of Cisco’s System’s $16 Billion Enterprise Networking Division, where he was responsible for all financial aspects of Cisco’s largest business group. Prior to that role, Reeder served at Broadcom Corp. as vice president and managing director, Asian Operations, after serving as controller for Broadcom’s U.S. Manufacturing and Operations.

Before joining Broadcom, Reeder held various financial and operational positions with Texas Instruments. He holds an MBA from Southern Methodist University and a bachelor’s degree in chemical engineering from the University of Arkansas.
“EFI has done a terrific job developing a unique portfolio of innovative products and executing on its global growth strategy,” noted Reeder. “I believe the company has just begun to realize its opportunity. I am very excited to join this talented team and committed to executing on the opportunity as we grow EFI to its $1 billion revenue target and beyond.”
Olin, who has served as the company’s interim CFO since September 2013, has been appointed to the newly created role of COO. A search is underway to fill Olin’s previous position as general manager, Productivity Software Business.
“Marc’s robust performance as an Interim CFO for the past several months and his outstanding leadership in the accelerated growth of our Productivity Software have convinced us that EFI will benefit from expanding Marc’s role,” said Gecht. “We are looking forward to having Marc take on additional responsibilities, including helping to expand our inkjet business both organically and through strategic acquisitions.”
Olin joined EFI in 2003 when the company acquired PrintCafe, where he was CEO and co-founder. The acquisition launched EFI’s entry into the commercial print software market, with Olin helping to grow the business from annual revenues of $35 million to more than $110 million. Olin holds a bachelor’s degree in graphic communications management and applied mathematics from Carnegie Mellon University.

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