Deluxe Corporation announced that it has completed the acquisition of Destination Rewards, a leading customer rewards and loyalty program provider based in Boca Raton, FL. This acquisition will enhance Deluxe’s suite of Customer Lifecycle Management offerings for financial institutions, which today includes solutions for check program management, customer acquisition including targeting & campaign services, account activation & retention, fraud, security, and risk management services.
Destination Rewards has developed a patented, innovative rewards and loyalty solution that is based upon an expansive merchant network for discounted retail goods and services including hotel rooms, local deals, gift cards and top brand name merchandise. These goods and services are available to end users at significant, exclusive discounts from lowest available retail prices. Since the value to end users comes from these exclusive discounts, Destination Rewards is able to offer its clients a meaningful rewards and loyalty program without the accrued liability that has made such programs prohibitive for many organizations, including financial institutions.
“Financial institutions are focused on driving revenue and enhancing the customer experience with cost management discipline,” said John Filby, senior vice president of Financial Services for Deluxe. “With Destination Rewards, Deluxe brings to market a solution that makes it easy and affordable for FIs to reward account holders for behaviors that are most valuable, including debit card usage, borrowing, adoption of self-service channels and more.”
Founded in 2001, Destination Rewards has attracted numerous clients to its program including Experian and Humana. “Given their FI channel and commitment to Customer Lifecycle Management, we could not think of a better partner to further extend Destination Rewards into the FI marketplace than Deluxe Corp.,” said Destination Rewards president John Lavin. “We will continue our commitment to being an excellent rewards and loyalty program provider with our longstanding focus on a great end user experience based on tangible value.”