The management board of Koenig & Bauer AG (KBA presented a concept for the strategic realignment of the KBA Group and a package of measures aimed at strengthening the company's profitability long term and future development potential to a recent meeting of the company's supervisory board. Attention centered on sustainable structural adjustments to secure core business activities, the optimization and concentration of value creation at the various locations, and changes to organisational structures within the group, placing a focus on future growth fields. After in-depth deliberations, the supervisory board has approved the concept.
The worldwide print industry is facing ongoing structural change in the media sector, characterized by concentration processes among publishers and printers and overall reshaping of the print branch. The consequence is a continued reluctance to invest, which has led to significant excess capacities across the whole press manufacturing industry.
The world market for sheetfed presses, for example, has been halved over the recent years, and the market for web presses has contracted by around 70%. Lasting reversal of this marked slump in web business is not to be expected, and branch experts are also predicting stagnation at the current low level for sheetfed business. Sustained growth is only discernible in the digital and packaging segments, and in certain special markets.
Against this background, the past months have been used to elaborate a corporate strategy under the heading "fit@all,” with a series of measures to strengthen the long-term competitiveness and profitability of the company. Alongside the necessary adaptation of core business activities to the changed market situation, growth potential for KBA was a central theme.
“Swift and radical restructuring is intended to facilitate our development into a decentrally organized and highly flexible press manufacturing company, which, complementing its core business, is active above all in profitable niche markets,” said KBA president and CEO Claus Bolza-Schünemann. “With this decision, we have laid the foundations for sustainable realignment and interesting future prospects. The essential basis, however, is initially consolidation of our core business activities.”
The concept adopted contains the following measures:
• The objective is – subject to approval from the AGM in May 2014 – to establish divisions with clearly defined profit responsibilities for the fields sheetfed presses, web presses, special applications and manufacturing. The division for special applications embraces the growth fields MetalPrint (metal decorating), security presses and the activities of the recently acquired companies Kammann Maschinenbau GmbH (screen printing for the direct decoration of hollow glass containers) and Flexotecnica S.p.A. (web flexo presses for flexible packaging).
• Measures targeting structural and process optimization are to be implemented in the sheetfed offset division. Further key aspects are capacity and personnel adjustments, as well as solutions for under-performing product segments and sales units.
• In the web press division, activities are to be transferred to a business model based on labor flexibility. Here, too, personnel adjustments are necessary.
• On the basis of a revised location concept for the overall group, it was decided to relocate selected production tasks, with corresponding personnel adjustments at the five European locations Würzburg, Radebeul, Frankenthal, Mödling (Austria) and Dobruška (Czech Republic). The closing or disposal of individual locations is not excluded.
• General administrative expenses at the group headquarters in Würzburg are to be reduced with lasting effect.
• A total of between 1,100 and 1,500 jobs will be affected at group level by the measures adopted today.
“We have made some far-reaching decisions for KBA today. They will also be accompanied by painful cuts for the workforce. It was not easy for us to make these decisions, but they are unfortunately imperative for the future sustainability of our company,” said Bolza-Schünemann. “We should see the first fruits of these changes in 2015, and a return to sustainable profitability in 2016 at the latest.”