Coca-Cola’s campaign objective was to offer consumers personalized bottles and involved 150 names being printed on 500ml and 375ml bottle labels. With the profile of personalized bottling raised across Europe, Coca-Cola believes this is the start of trend that will evolve in to even greater consumer intimacy with promotional branding.
“This was the largest global promotion ever undertaken by Coca-Cola with three-party engagement and Printpack’s technical expertise was critical to its success,” said Gregory Bentley, R&D packaging innovator Coca-Cola Enterprises. “Through their close partnership with the digital printers they coordinated the project from concept to delivery and we are delighted with the finished results. It is fantastic news that the Share-a-Coke labels have been recognised by a major industry award.”
“The project was technically very demanding and we overcame a number of challenges through our close cooperation with the digital printers and Coca-Cola,” said Barry Bleasdale, Printpack UK sales and marketing director. “The awards success is testament to Printpack’s dedicated sales and technical teams who have worked so hard on the project.”
Printpack was also a finalist in the UK Packaging Awards Best Packaging of a New Product category with their celebrated High Resolution Gravure (HRG) process used to produce Magnum, Cornetto and Mini Milk confectionary packs for Kinnerton Confectionery.