Sun Chemical presented its expertise in functional and decorative print on plastic and rubber materials and products at K, from Oct. 16-23, 2013, at Messe Düsseldorf, Germany.
Sun Chemical exhibited as part of PEPSO (Printed Electronics Products and Solutions), which is dedicated to the commercialization of printed electronics and functional print. Sun Chemical was also present as an ESMA (European Specialist Manufacturers Association) member.
Sun Chemical exhibited at the K event for the first time, using it as a platform to reach five of its target markets under one roof, including the automotive/high tech, pad printing, plastics decoration, functional print and printed electronics sectors.
In the PEPSO area, Sun Chemical demonstrated its market knowledge and capabilities for these sectors with products including: SunHytek for automotive and hi-tech, SunPad for pad or tampo printing, SunTronic for printed electronics, Sun Carte for laminated plastic cards, SunPromo graphic inks for plastic and SunPoly plastic container inks.
"K's geographical reach and strong visitor attendance make this event a positive environment in which to introduce our products and solutions to new global customers in the plastics sector,” said Robin McMillan, European marketing manager Industrial Inks. "It's important for us to develop awareness of Sun Chemical products outside our established packaging and commercial print markets. Visitors to K will see that Sun Chemical is a leading innovator in inks for these demanding high tech and industrial markets, making us the ideal ink partner. It is also an excellent opportunity to meet with new and existing customers and support ESMA."