On its stand, Sun Chemical used a specially printed label to illustrate its capabilities across the different business areas. The Sun Chemical team welcomed visitors from more than 70 different countries, more than 40% of which were new potential customers. The geographical scope of the visitors means that Sun Chemical is well placed to extend its reach into the narrow web market in developing countries such as the Middle East and Central Africa.
At Labelexpo 2013 Sun Chemical launched its latest UV flexo white ink technology, Solarflex Neutron White. Additionally Sun Chemical received a high level of enquiries for its low migration inks and brand protection solutions.
“At this year’s show we displayed all of our different capabilities for the narrow web label and packaging market, resulting in more visitors on the stand than we’ve ever had at a Labelexpo show,” said Jonathan Sexton, European sales and marketing director for screen and narrow web for Sun Chemical. “Customers were greatly impressed with the high quality and opacity of our new Solarflex Neutron White ink and the additional features like tactile varnishes and brand protection taggants featured on our capability label. The fact that we had a high number of visitors from developing countries also means we will be developing further our distribution channels for narrow web to these territories.”
“Sun Chemical’s brand protection solutions generated a high level of interest at the show,” added Christine Lancaster, business manager brand protection, Sun Chemical. “We were very busy over the four-day show meeting with leading brand owners, converter groups and printers for brand protection and security solutions.”
SunJet, Sun Chemical’s inkjet business, launched its new range of low migration inks at the show in partnership with Durst, demonstrating the inks on both the Sun Chemical and Durst stands.
“Almost all digital focused visitors to the Sun Chemical stand showed interest in our newly launched low migration technology,” said Peter Saunders, business manager, SunJet. “The show was a great platform to increase visibility of our digital products within the narrow web sector.”
“At Labelexpo, we met with major converter groups and brand owners, introducing them to PantoneLIVE and to the color consistency and workflow efficiency it brings to each stage of packaging development,” added Patrice Aurenty, business leader, color management, Sun Chemical. “The show helped to significantly increase market awareness about Sun Chemical’s position as the preferred ink partner of PantoneLIVE and our capabilities within the color management field.”