Quad/Graphics, Inc. showed direct marketers attending DMA2013 how to maximize their marketing spends through innovative audience engagement and mail processing approaches that increase response and return on investment, and mitigate rising postage costs.
Attendees visiting Quad/Graphics’ booth at the DMA Exhibition Hall (Oct.13-15 in Chicago’s McCormick Place) were able to launch several different interactive experiences using mobile smartphone or tablet devices. Further, they experienced three distinct “innovation stations,” all focused on helping direct marketers create integrated campaigns that drive improved results, control overall delivery costs and achieve greater ROI:
• The Media Integration Station showcased inventive DM campaigns that combine the power of print with mobile and online channels to better engage consumers and achieve campaign goals
• The Delivery Optimization Station featured Quad/Graphics’ industry-leading solutions for mail preparation and delivery that mitigate rising postal costs, resulting in a lower cost-per-piece mailed
• The “Beat the Control” Station displayed the newest, most engaging formats in direct mail marketing
“As a printer and media channel integrator, we help our clients successfully use print in combination with other media channels to acquire and retain customers, increase response rates and promote brand consistency,” said Joel Quadracci, chairman, president and CEO ofQuad/Graphics. “The DMA is where the industry goes to see direct marketing innovation in action, and that’s a major theme of our DMA presence this year.”
Steve Jaeger, president of Quad/Graphics’ Direct Marketing group, said looming postal rate increases were also a major topic at DMA. “At DMA2013, our experts demonstrated how mailers can optimize their postal and delivery spend, achieving the most beneficial balance between postage and logistics costs and delivery performance,” Jaeger said.
Oct. 14, 2013
Brown Printing Purchases Xerox Nuvera 314
Acquires its first digital press
Brown Printing Company announced the acquisition of its first digital press – the Xerox Nuvera 314EA Perfecting Production System. The new high speed variable data press enables Brown to offer its clients excellent print quality, personalization, content customization, on-demand printing, and fast turnaround times.
Terrie Hansen, CTIE, senior vice president of marketing for Virtuoso, Ltd. – a new partner of Brown – plans to use the press’s capabilities to customize content.
“Virtuoso is excited to join forces with Brown Printing Company where we have found the collaborative environment we thrive on, supported by the state-of-the-art capabilities we need to produce our high quality publications,” Hansen said. “The recent acquisition of a new variable data digital press, combined with their expansive expertise and extraordinary customer service, makes Brown the perfect printing partner with whom Virtuoso can build a strong and lasting alliance.”
“The installation of this new press is an exciting step for Brown into digital printing. As the digital print industry develops, Brown will remain at the cutting edge of technology in order to continually serve our clients’ needs,” said Mike Amundson, president and CEO, Brown Printing Company. “Our philosophy is to continuously invest in state-of-the-art manufacturing platforms, and this new press is an excellent addition to our capabilities.”
Installation of the Xerox Nuvera 314 press in Brown’s Waseca, MN facility began in September 2013 and production will begin in October.