The latest deal done by Heidelberg do Brasil was with Posigraf who bet on the strength of the brand to acquire a new Speedmaster SM 102-8-P offset printer.
"Investments like the one with Posigraf, which is one of the most important companies in the printing industry in Brazil and has acquired a high productivity Speedmaster SM 102 with eight colors and sheet reversing unit, prove that the company believes in the expansion and the strength of the Brazilian market,” said Dieter Brandt, president of Heidelberg do Brasil. “To satisfy the current demand, faster and more productive printers are needed, and Posigraf has demonstrated that it is tracking the opportunities that are emerging and that will certainly continue to grow in our country."
ExpoPrint Latin America collaborates in the growth of the printing industry in the country.
"Events like ExpoPrint Latin America are fundamental for the guidance of the Brazilian printer and the movement of business in the national printing industry. After the great success of 2010, we'll be back again in 2014 with the largest stand at ExpoPrint , which shows our belief in the force of the Brazilian economy and the growth of the market," said Brandt.
"We believe in the importance of fairs as a strategy within the marketing mix of the B2B segment in emerging markets,” Martina Ekert, marketing and PMA manager for Heidelberg do Brasil, added. “With good results, the investment always ends up being worthwhile. Events like ExpoPrint Latin America are excellent tools to strengthen the brand and get closer to the target audience. It is also a great platform to show to the entire chain -- clients, agencies, and consumers -- the immense possibilities of the printed product."
ExpoPrint Latin America 2014 will be held July 16-22, 2014 at the Transamerica Expo Center in São Paulo. Registration for free visiting of the fair to discover the big innovations in the printing market is now available at: www.expoprint.com.br/pt/visitar/cadastro.